The main objective of this project is to analyze different aspects in the Musical Landscape. Our goals are to not only understand which genres dominate accross the U.S but also try to find a listening trend based on various aspects in order to be able to improve marketing strategies, playlist curation and artist promotion.
In order to understand this project it is required to have a moderate understanding of the musical markets and to be comfortable with reading charts, graphs and maps.
We want this project to be used to better develop targeted campaigns or strategic recommendations for record labels or simply by music enjoyers to get a better feel for the landscape.
Popularity is ranked using a Point-Based System in order to calculate the variable “Value” that is used in all of our graphs. A songs “Value” is the sum of the points based on its weekly chart position. When the song achieves the rank No. 1 it gains 100 points, No.2 gains 99 points and so on.